Greener marketing a global perspective on greening marketing practice /
Furkejuvvon:
| Searvvušdahkki: | |
|---|---|
| Eará dahkkit: | , |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Sheffield :
Greenleaf Pub.,
1999.
|
| Preanttus: | 2nd ed. |
| Fáttát: | |
| Liŋkkat: | An electronic book accessible through the World Wide Web; click to view |
| Fáddágilkorat: |
Lasit fáddágilkoriid
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
|
Sisdoallologahallan:
- section 1. Strategic developments
- section 2. Greening the 'Marketing Mix'
- section 3. Case studies.