Greener marketing a global perspective on greening marketing practice /

Sábháilte in:
Sonraí bibleagrafaíochta
Údar corparáideach: ebrary, Inc
Rannpháirtithe: Charter, Martin, Polonsky, Michael J.
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Sheffield : Greenleaf Pub., 1999.
Eagrán:2nd ed.
Ábhair:
Rochtain ar líne:An electronic book accessible through the World Wide Web; click to view
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
Clár na nÁbhar:
  • section 1. Strategic developments
  • section 2. Greening the 'Marketing Mix'
  • section 3. Case studies.