Visionary pricing reflections and advances in honor of Dan Nimer /
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| 企業作者: | |
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| 其他作者: | , |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
Bingley [England] :
Emerald Group Pub.,
2012.
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| 版: | 1st ed. |
| 叢編: | Advances in business marketing & purchasing,
v. 19 |
| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
| 標簽: |
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書本目錄:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.