Visionary pricing reflections and advances in honor of Dan Nimer /
Bewaard in:
| Coauteur: | |
|---|---|
| Andere auteurs: | , |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Bingley [England] :
Emerald Group Pub.,
2012.
|
| Editie: | 1st ed. |
| Reeks: | Advances in business marketing & purchasing,
v. 19 |
| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Inhoudsopgave:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.