Visionary pricing reflections and advances in honor of Dan Nimer /
Salvato in:
| Ente Autore: | |
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| Altri autori: | , |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Bingley [England] :
Emerald Group Pub.,
2012.
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| Edizione: | 1st ed. |
| Serie: | Advances in business marketing & purchasing,
v. 19 |
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.