Visionary pricing reflections and advances in honor of Dan Nimer /
Gardado en:
| Autor Corporativo: | |
|---|---|
| Outros autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Bingley [England] :
Emerald Group Pub.,
2012.
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| Edición: | 1st ed. |
| Series: | Advances in business marketing & purchasing,
v. 19 |
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Table of Contents:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.