Visionary pricing reflections and advances in honor of Dan Nimer /
Sábháilte in:
| Údar corparáideach: | |
|---|---|
| Rannpháirtithe: | , |
| Formáid: | Leictreonach Ríomhleabhar |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Bingley [England] :
Emerald Group Pub.,
2012.
|
| Eagrán: | 1st ed. |
| Sraith: | Advances in business marketing & purchasing,
v. 19 |
| Ábhair: | |
| Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Clár na nÁbhar:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.