Visionary pricing reflections and advances in honor of Dan Nimer /
Gorde:
| Erakunde egilea: | |
|---|---|
| Beste egile batzuk: | , |
| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Bingley [England] :
Emerald Group Pub.,
2012.
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| Edizioa: | 1st ed. |
| Saila: | Advances in business marketing & purchasing,
v. 19 |
| Gaiak: | |
| Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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Aurkibidea:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.