Visionary pricing reflections and advances in honor of Dan Nimer /
Wedi'i Gadw mewn:
| Awdur Corfforaethol: | |
|---|---|
| Awduron Eraill: | , |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Bingley [England] :
Emerald Group Pub.,
2012.
|
| Rhifyn: | 1st ed. |
| Cyfres: | Advances in business marketing & purchasing,
v. 19 |
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Tabl Cynhwysion:
- section 1. Dan Nimer
- section 2. Pricing, strategy, and competitive advantage
- section 3. The defining role of value in pricing
- section 4. Pricing capability and pricing innovation.