Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

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Detalhes bibliográficos

Autor principal:	Lefebvre, R. Craig, 1959-
Autor Corporativo:	ebrary, Inc
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	San Francisco, Calif. : Jossey-Bass, c2013.
Edição:	1st ed.
Assuntos:	Medical care > Marketing. Health promotion. Social change. Social marketing. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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