Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

Deskribapen osoa

Xehetasun bibliografikoak

Egile nagusia:	Lefebvre, R. Craig, 1959-
Erakunde egilea:	ebrary, Inc
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	San Francisco, Calif. : Jossey-Bass, c2013.
Edizioa:	1st ed.
Gaiak:	Medical care > Marketing. Health promotion. Social change. Social marketing. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!