Social marketing and social change strategies and tools for health, well-being, and the environment /
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...
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| 主要作者: | |
|---|---|
| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
San Francisco, Calif. :
Jossey-Bass,
c2013.
|
| 版: | 1st ed. |
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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