Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

Fuld beskrivelse

Saved in:
Bibliografiske detaljer
Hovedforfatter: Lefebvre, R. Craig, 1959-
Institution som forfatter: ebrary, Inc
Format: Electronisk eBog
Sprog:engelsk
Udgivet: San Francisco, Calif. : Jossey-Bass, c2013.
Udgivelse:1st ed.
Fag:
Online adgang:An electronic book accessible through the World Wide Web; click to view
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!

Lignende værker