Marketing to moviegoers a handbook of strategies and tactics /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Carbondale :
Southern Illinois University Press,
c2013.
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002063051.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 120514s2013 ilua s 001 0 eng d | ||
| 010 | |z 2012018745 | ||
| 020 | |z 9780809331963 (pbk. alk. paper) | ||
| 020 | |z 0809331969 (pbk. alk. paper) | ||
| 020 | |z 9780809331970 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10648900 | ||
| 035 | |a (OCoLC)825978149 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a PN1995.9.M29 |b M37 2013eb |
| 082 | 0 | 4 | |a 791.43068/8 |2 23 |
| 100 | 1 | |a Marich, Robert. | |
| 245 | 1 | 0 | |a Marketing to moviegoers |h [electronic resource] : |b a handbook of strategies and tactics / |c Robert Marich. |
| 250 | |a 3rd ed. | ||
| 260 | |a Carbondale : |b Southern Illinois University Press, |c c2013. | ||
| 300 | |a xi, 417 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Motion pictures |x Marketing. | |
| 650 | 0 | |a Motion pictures |x Distribution. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10648900 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 151444 |d 151444 | ||