Workers go shopping in Argentina the rise of popular consumer culture /
"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred whe...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Albuquerque :
University of New Mexico,
c2013.
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| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Industry, wages, and the state: the rise of popular consumer culture
- Surveys and campaigns : discovering and reaching the worker-consumer
- Commercial culture becomes popular : advertising and the challenges of a changing market
- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers
- Love in the time of mass consumption
- Tales of consumers : memory and working-class material culture
- Epilogue : consumer culture today.