Kapak Resmi

Freud on Madison Avenue motivation research and subliminal advertising in America /

Kaydedildi:
Detaylı Bibliyografya
Yazar: Samuel, Lawrence R.
Müşterek Yazar: ebrary, Inc
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Philadelphia : University of Pennsylvania Press, c2010.
Konular:
Motivation research (Marketing) > United States > History.
Subliminal advertising > United States > History.
Advertising > United States > Psychological aspects > History.
Consumer behavior > United States > History.
Electronic books.
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
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İçindekiler:
  • The psychology of everyday living
  • The sophisticated sell
  • The secret pitch
  • The fertile moment
  • The psychology of the world of objects.

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