Imagem da capa

Código QR (código de barras bidimensional)

Freud on Madison Avenue motivation research and subliminal advertising in America /

Na minha lista:

Detalhes bibliográficos
Autor principal:	Samuel, Lawrence R.
Autor Corporativo:	ebrary, Inc
Formato:	Recurso Eletrônico livro eletrônico
Idioma:	inglês
Publicado em:	Philadelphia : University of Pennsylvania Press, c2010.
Assuntos:	Motivation research (Marketing) > United States > History. Subliminal advertising > United States > History. Advertising > United States > Psychological aspects > History. Consumer behavior > United States > History. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registros relacionados

Subliminal persuasion influence & marketing secrets they don't want you to know /
por: Lakhani, Dave, 1965-
Publicado em: (2008)

Madison Avenue and the color line African Americans in the advertising industry /
por: Chambers, Jason
Publicado em: (2008)

Food is love food advertising and gender roles in modern America /
por: Parkin, Katherine J.
Publicado em: (2006)

Consumer behaviour and advertising management
por: Khan, Matin A.
Publicado em: (2006)

From submarines to suburbs selling a better America, 1939-1959 /
por: Henthorn, Cynthia Lee, 1963-
Publicado em: (2006)

Brought to you by postwar television advertising and the American dream /
por: Samuel, Lawrence R.
Publicado em: (2001)

Emotions, advertising and consumer choice
por: Hansen, Flemming
Publicado em: (2007)

Radio active advertising and consumer activism, 1935-1947 /
por: Newman, Kathy M. (Kathy Michelle), 1966-
Publicado em: (2004)

Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
por: Danesi, Marcel
Publicado em: (2008)

Promotion : analysis, creativity, and strategy /
por: Dommermuth, William P.
Publicado em: (1984)

Kidnapped how irresponsible marketers are stealing the minds of your children /
por: Acuff, Dan S., 1942-
Publicado em: (2005)

Advertising types, trends and controversies /
Publicado em: (2012)

Advertising and society an introduction /
Publicado em: (2014)

Personalities and products a historical perspective on advertising in America /
por: Applegate, Edd
Publicado em: (1998)

The observational research handbook : understanding how consumers live with your product /
por: Abrams, Bill
Publicado em: (2000)

Consumer behavior : implications for marketing strategy /
por: Hawkins, Del I.
Publicado em: (1983)

The age curve how to profit from the coming demographic storm /
por: Gronbach, Kenneth W.
Publicado em: (2008)

Raising consumers children and the American mass market in the early twentieth century /
por: Jacobson, Lisa, 1962-
Publicado em: (2004)

Consumer behavior /
por: Schiffman, Leon G, et al.
Publicado em: (2015)

Consumer behavior and marketing action /
por: Assael, Henry
Publicado em: (1998)

The great American blow-up puffery in advertising and selling /
por: Preston, Ivan L., 1931-
Publicado em: (1996)

Dimensions of racism in advertising : from slavery to the twenty-first century /
Publicado em: (2015)

Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /
por: Freed, Larry
Publicado em: (2013)

Advertising and consumer citizenship gender, images, and rights /
por: Cronin, Anne M., 1967-
Publicado em: (2000)

Integrated advertising, promotion & marketing communications /
por: Clow, Kenneth E.
Publicado em: (2004)

Breaking up America advertisers and the new media world /
por: Turow, Joseph
Publicado em: (1997)

The sounds of capitalism advertising, music, and the conquest of culture /
por: Taylor, Timothy Dean
Publicado em: (2012)

Building a brand an Emerald guide.
Publicado em: (2004)

Guerrilla marketing for dummies
por: Margolis, Jonathan
Publicado em: (2008)

Bottom-up marketing /
por: Ries, Al
Publicado em: (1989)

What sticks
por: Briggs, Rex, 1971-
Publicado em: (2006)

Promotional strategy /
por: Engel, James F.
Publicado em: (1971)

The daily you how the new advertising industry is defining your identity and your worth /
por: Turow, Joseph
Publicado em: (2011)

Understanding green consumer behavior a qualitative cognitive approach /
por: Wagner, Sigmund A., 1966-
Publicado em: (1997)

Tracking advertising and monitoring brands /
por: McDonald, Colin
Publicado em: (2000)

Ethics and manipulation in advertising answering a flawed indictment /
por: Phillips, Michael J.
Publicado em: (1997)

Way too cool : selling out race and ethics /
por: Winnubst, Shannon
Publicado em: (2015)

Consumers /
por: Arnould, Eric [et al]
Publicado em: (2004)

Effective advertising strategies for your business /
por: Li, Cong
Publicado em: (2014)

Brainfluence 100 ways to persuade and convince customers with neuromarketing /
por: Dooley, Roger, 1952-
Publicado em: (2012)