Retail marketing and branding a definitive guide to maximizing ROI /
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| Autor Principal: | |
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| Autor Corporativo: | |
| Outros autores: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Chichester, West Sussex :
Wiley,
2013.
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| Edición: | 2nd ed. |
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- pt. 1. Building superior retail brands
- pt. 2. Optimizing marketing ROI
- pt. 3. Ten perspectives on retail marketing.