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Landing page optimization the definitive guide to testing and tuning for conversions /

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Bibliografiske detaljer
Hovedforfatter: Ash, Tim, 1965-
Institution som forfatter: ebrary, Inc
Andre forfattere: Page, Rich, Ginty, Maura
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Indianapolis, Ind. : John Wiley & Sons, c2012.
Udgivelse:2nd ed.
Serier:Serious skills
Fag:
Web sites > Evaluation.
Web sites > Testing.
Web sites > Design.
Internet marketing.
Electronic books.
Online adgang:An electronic book accessible through the World Wide Web; click to view
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Indholdsfortegnelse:
  • pt. 1. Understanding landing page optimization
  • pt. 2. Finding opportunities for site improvement
  • pt. 3. Fixing your site problems
  • pt. 4. The mechanics of testing
  • pt. 5. Organization and planning.

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