Hospitality branding
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Searvvušdahkki: | |
| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Ithaca :
Cornell University Press,
2012.
|
| Ráidu: | Cornell hospitality management best practices
|
| Fáttát: | |
| Liŋkkat: | An electronic book accessible through the World Wide Web; click to view |
| Fáddágilkorat: |
Lasit fáddágilkoriid
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
|
Sisdoallologahallan:
- Hospitality marketing and branding : past and future
- Contemporary branding challenges
- Branding and the Internet
- Case study : Carnival Cruise Lines
- Global brand expansion
- Branding beyond borders
- Brand strategies
- Case study : Ritz-Carlton Bali
- Assessing brand equity
- Brand positioning
- Brand extensions and customer loyalty
- Case study : Taj hotels, resorts, and palaces
- Managing marketing relationships
- Franchising your brand
- Brand partnerships
- Case study : Groupon.