Hospitality branding

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Dev, Chekitan S. (Chekitan Singh), 1959-
Erakunde egilea: ebrary, Inc
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: Ithaca : Cornell University Press, 2012.
Saila:Cornell hospitality management best practices
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Aurkibidea:
  • Hospitality marketing and branding : past and future
  • Contemporary branding challenges
  • Branding and the Internet
  • Case study : Carnival Cruise Lines
  • Global brand expansion
  • Branding beyond borders
  • Brand strategies
  • Case study : Ritz-Carlton Bali
  • Assessing brand equity
  • Brand positioning
  • Brand extensions and customer loyalty
  • Case study : Taj hotels, resorts, and palaces
  • Managing marketing relationships
  • Franchising your brand
  • Brand partnerships
  • Case study : Groupon.