Hospitality branding
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| 1. Verfasser: | |
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| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Ithaca :
Cornell University Press,
2012.
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| Schriftenreihe: | Cornell hospitality management best practices
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| Schlagworte: | |
| Online-Zugang: | An electronic book accessible through the World Wide Web; click to view |
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Inhaltsangabe:
- Hospitality marketing and branding : past and future
- Contemporary branding challenges
- Branding and the Internet
- Case study : Carnival Cruise Lines
- Global brand expansion
- Branding beyond borders
- Brand strategies
- Case study : Ritz-Carlton Bali
- Assessing brand equity
- Brand positioning
- Brand extensions and customer loyalty
- Case study : Taj hotels, resorts, and palaces
- Managing marketing relationships
- Franchising your brand
- Brand partnerships
- Case study : Groupon.