Anticipate know what your customers want before they do /
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| Autor principal: | |
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| Autor Corporativo: | |
| Outros Autores: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Hoboken, N.J. :
John Wiley & Sons,
2013.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- Strategy: creating and destroying customer value
- Doing the right things for the wrong reasons
- Not all customers are good customers
- When customers speak who hears them?
- Input is vital but involvement multiplies the value
- It takes two
- Customer focus is a process, not an event
- Culture, the soft stuff is the hard stuff
- Managing change, performance & talent
- Leveraging your culture and value chain.