Anticipate know what your customers want before they do /
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| Autore principale: | |
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| Ente Autore: | |
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Hoboken, N.J. :
John Wiley & Sons,
2013.
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| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- Strategy: creating and destroying customer value
- Doing the right things for the wrong reasons
- Not all customers are good customers
- When customers speak who hears them?
- Input is vital but involvement multiplies the value
- It takes two
- Customer focus is a process, not an event
- Culture, the soft stuff is the hard stuff
- Managing change, performance & talent
- Leveraging your culture and value chain.