Measuring the networked nonprofit using data to change the world /

"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As...

Volledige beschrijving

Bewaard in:
Bibliografische gegevens
Hoofdauteur: Kanter, Beth, 1957-
Coauteur: ebrary, Inc
Andere auteurs: Delahaye Paine, Katie, 1952-, Paarlberg, William T.
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: San Francisco : Jossey-Bass, a Wiley imprint, 2012.
Editie:1st ed.
Onderwerpen:
Online toegang:An electronic book accessible through the World Wide Web; click to view
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
Inhoudsopgave:
  • pt. 1. Introduction of concepts
  • pt. 2. Basic measurement principles, how-tos, and best practices
  • pt. 3. Advanced measurement concepts.