Measuring the networked nonprofit using data to change the world /
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As...
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| Altri autori: | , |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
San Francisco :
Jossey-Bass, a Wiley imprint,
2012.
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| Edizione: | 1st ed. |
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- pt. 1. Introduction of concepts
- pt. 2. Basic measurement principles, how-tos, and best practices
- pt. 3. Advanced measurement concepts.