Metaphor and mills figurative language in business and economics /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Herrera Soler, Honesto, 1945-, White, Michael, 1946-
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Berlin ; Boston : De Gruyter Mouton, c2012.
Cyfres:Applications of cognitive linguistics, 19
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • section I. Metaphor in economic theory and in economics as an academic discipline
  • section II. Cultural filters in contrastive studies
  • section III. Metaphor in the economy and business in practice.