Metaphor and mills figurative language in business and economics /
Wedi'i Gadw mewn:
Awdur Corfforaethol: | |
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Awduron Eraill: | , |
Fformat: | Electronig eLyfr |
Iaith: | Saesneg |
Cyhoeddwyd: |
Berlin ; Boston :
De Gruyter Mouton,
c2012.
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Cyfres: | Applications of cognitive linguistics,
19 |
Pynciau: | |
Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Tabl Cynhwysion:
- section I. Metaphor in economic theory and in economics as an academic discipline
- section II. Cultural filters in contrastive studies
- section III. Metaphor in the economy and business in practice.