New vocabularies, old ideas culture, Irishness and the advertising industry /
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| 主要作者: | |
|---|---|
| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Bern :
Peter Lang,
c2011.
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| 丛编: | Reimagining Ireland,
v. 22 |
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- The Irish advertising industry and internationalisation
- Advertising, Irishness and the nation brand
- The dodgy territory of Irishness
- Knowing what it means to be Irish
- The Smithwick's locals campaign.