New vocabularies, old ideas culture, Irishness and the advertising industry /
Salvato in:
| Autore principale: | |
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| Ente Autore: | |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Bern :
Peter Lang,
c2011.
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| Serie: | Reimagining Ireland,
v. 22 |
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Sommario:
- The Irish advertising industry and internationalisation
- Advertising, Irishness and the nation brand
- The dodgy territory of Irishness
- Knowing what it means to be Irish
- The Smithwick's locals campaign.