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Consumer satisfaction advancements in theory, modeling, and empirical findings /

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Peluso, Alessandro M., 1978-
Müşterek Yazar: ebrary, Inc
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Bern, Switzerland ; New York : Peter Lang, c2011.
Konular:
Consumer satisfaction.
Consumer satisfaction > Research > Methodology.
Marketing research.
Electronic books.
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
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İçindekiler:
  • Introduction
  • The construct of consumer satisfaction
  • An application of the knowledge-hope model of consumer satisfaction
  • Methodology
  • Research implications and operational strategies to increase consumer satisfaction.

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