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Consumer satisfaction advancements in theory, modeling, and empirical findings /

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Bibliografske podrobnosti
Glavni avtor:	Peluso, Alessandro M., 1978-
Korporativna značnica:	ebrary, Inc
Format:	Elektronski eKnjiga
Jezik:	angleščina
Izdano:	Bern, Switzerland ; New York : Peter Lang, c2011.
Teme:	Consumer satisfaction. Consumer satisfaction > Research > Methodology. Marketing research. Electronic books.
Online dostop:	An electronic book accessible through the World Wide Web; click to view
Oznake:	Označite Brez oznak, prvi označite!

Kazalo:

Introduction
The construct of consumer satisfaction
An application of the knowledge-hope model of consumer satisfaction
Methodology
Research implications and operational strategies to increase consumer satisfaction.