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Consumer satisfaction advancements in theory, modeling, and empirical findings /

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Bibliografische gegevens
Hoofdauteur:	Peluso, Alessandro M., 1978-
Coauteur:	ebrary, Inc
Formaat:	Elektronisch E-boek
Taal:	Engels
Gepubliceerd in:	Bern, Switzerland ; New York : Peter Lang, c2011.
Onderwerpen:	Consumer satisfaction. Consumer satisfaction > Research > Methodology. Marketing research. Electronic books.
Online toegang:	An electronic book accessible through the World Wide Web; click to view
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Inhoudsopgave:

Introduction
The construct of consumer satisfaction
An application of the knowledge-hope model of consumer satisfaction
Methodology
Research implications and operational strategies to increase consumer satisfaction.