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Consumer satisfaction advancements in theory, modeling, and empirical findings /

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Bibliografski detalji
Glavni autor:	Peluso, Alessandro M., 1978-
Autor kompanije:	ebrary, Inc
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	Bern, Switzerland ; New York : Peter Lang, c2011.
Teme:	Consumer satisfaction. Consumer satisfaction > Research > Methodology. Marketing research. Electronic books.
Online pristup:	An electronic book accessible through the World Wide Web; click to view
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Introduction
The construct of consumer satisfaction
An application of the knowledge-hope model of consumer satisfaction
Methodology
Research implications and operational strategies to increase consumer satisfaction.