Consumer satisfaction advancements in theory, modeling, and empirical findings /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bern, Switzerland ; New York :
Peter Lang,
c2011.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Introduction
- The construct of consumer satisfaction
- An application of the knowledge-hope model of consumer satisfaction
- Methodology
- Research implications and operational strategies to increase consumer satisfaction.