Beasley, R., & Danesi, M. (2002). Persuasive signs: The semiotics of advertising. Mouton de Gruyter.
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Chicago Style (17th ed.) Citation
Beasley, Ron, and Marcel Danesi. Persuasive Signs: The Semiotics of Advertising. Berlin ; New York: Mouton de Gruyter, 2002.
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MLA (9th ed.) Citation
Beasley, Ron, and Marcel Danesi. Persuasive Signs: The Semiotics of Advertising. Mouton de Gruyter, 2002.
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Warning: These citations may not always be 100% accurate.