APA (7th ed.) Citation

Beasley, R., & Danesi, M. (2002). Persuasive signs: The semiotics of advertising. Mouton de Gruyter.

Chicago Style (17th ed.) Citation

Beasley, Ron, and Marcel Danesi. Persuasive Signs: The Semiotics of Advertising. Berlin ; New York: Mouton de Gruyter, 2002.

MLA (9th ed.) Citation

Beasley, Ron, and Marcel Danesi. Persuasive Signs: The Semiotics of Advertising. Mouton de Gruyter, 2002.