World class communication how great CEOs win with the public, shareholders, employees, and the media /

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書目詳細資料
主要作者: Scudder, Virgil, 1950-
企業作者: ebrary, Inc
其他作者: Scudder, Ken
格式: 電子 電子書
語言:英语
出版: Hoboken, N.J. : Wilely, c2012.
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在線閱讀:An electronic book accessible through the World Wide Web; click to view
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書本目錄:
  • pt. 1. The essentials of successful communication
  • pt. 2. Vital constituencies
  • pt. 3. The media factor
  • pt. 4. Public appearances
  • pt. 5. The world outside
  • pt. 6. It's crunch time.