Statistical methods in customer relationship management
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| Autor Principal: | |
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| Autor Corporativo: | |
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| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
2012.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Introduction
- CRM in action
- Customer acquisition
- Customer retention
- Balancing customer acquisition and customer retention
- Customer churn
- Customer win-back
- Implementing CRM models
- Future of CRM models.