The Arab world unbound tapping into the power of 350 million consumers /

"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's first...

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Autor principal:	Mahajan, Vijay, 1948-
Autor corporatiu:	ebrary, Inc
Altres autors:	Zehr, Dan
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	San Francisco : Jossey-Bass, c2012.
Edició:	1st ed.
Matèries:	Marketing > Arab countries. International business enterprises > Arab countries. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
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