Store wars the worldwide battle for mindspace and shelfspace, online and in-store /
Kaydedildi:
Yazar: | |
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Müşterek Yazar: | |
Diğer Yazarlar: | |
Materyal Türü: | Elektronik Ekitap |
Dil: | İngilizce |
Baskı/Yayın Bilgisi: |
Chichester, West Sussex, U.K. :
Wiley,
2012.
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Edisyon: | 2nd ed. |
Konular: | |
Online Erişim: | An electronic book accessible through the World Wide Web; click to view |
Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
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İçindekiler:
- Shifting of power in the value chain
- Differences between manufacturers and retailers
- The fragility of a marketing orientation
- Retailers and the marketing concept
- The battle for mindspace and shelfspace
- The battle for mindspace
- The battle for shelfspace
- Creating a sustainable retail differential advantage
- Private label
- Trade marketing
- Internationalisation and emerging markets
- E-retailing
- The new order and its challenges.