Store wars the worldwide battle for mindspace and shelfspace, online and in-store /

Kaydedildi:
Detaylı Bibliyografya
Yazar: Thain, Greg, 1954-
Müşterek Yazar: ebrary, Inc
Diğer Yazarlar: Bradley, John, 1957-
Materyal Türü: Elektronik Ekitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Chichester, West Sussex, U.K. : Wiley, 2012.
Edisyon:2nd ed.
Konular:
Online Erişim:An electronic book accessible through the World Wide Web; click to view
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
İçindekiler:
  • Shifting of power in the value chain
  • Differences between manufacturers and retailers
  • The fragility of a marketing orientation
  • Retailers and the marketing concept
  • The battle for mindspace and shelfspace
  • The battle for mindspace
  • The battle for shelfspace
  • Creating a sustainable retail differential advantage
  • Private label
  • Trade marketing
  • Internationalisation and emerging markets
  • E-retailing
  • The new order and its challenges.