Store wars the worldwide battle for mindspace and shelfspace, online and in-store /
Zapisane w:
| 1. autor: | |
|---|---|
| Korporacja: | |
| Kolejni autorzy: | |
| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
Chichester, West Sussex, U.K. :
Wiley,
2012.
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| Wydanie: | 2nd ed. |
| Hasła przedmiotowe: | |
| Dostęp online: | An electronic book accessible through the World Wide Web; click to view |
| Etykiety: |
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Spis treści:
- Shifting of power in the value chain
- Differences between manufacturers and retailers
- The fragility of a marketing orientation
- Retailers and the marketing concept
- The battle for mindspace and shelfspace
- The battle for mindspace
- The battle for shelfspace
- Creating a sustainable retail differential advantage
- Private label
- Trade marketing
- Internationalisation and emerging markets
- E-retailing
- The new order and its challenges.