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The copywriter's toolkit the complete guide to strategic advertising copy /

"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital medi...

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Podrobná bibliografie
Hlavní autor:	Berman, Margo, 1947-
Korporativní autor:	ebrary, Inc
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Chichester, West Sussex, U.K. ; Malden, Mass. : Wiley-Blackwell, 2012.
Témata:	Advertising copy > Handbooks, manuals, etc. Electronic books.
On-line přístup:	An electronic book accessible through the World Wide Web; click to view
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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