BRICS and beyond executive lessons on emerging markets /
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| 第一著者: | |
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| 団体著者: | |
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Chichester [England] :
Wiley,
2012.
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| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
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目次:
- Preface / by Prof Dr. Wim Naude
- About the author
- Introduction
- Doing business in emerging markets : risks, opportunities and practice
- First section: risks
- Country risk
- Politics and business in emerging markets
- Corporate social responsibility
- Ethics, transparency, and governance in emerging markets
- Business culture
- Cross-cultural management and people in emerging markets
- Second section: opportunities
- Marketing
- Implementing marketing ideas into and from emerging markets
- Entrepreneurship and innovation
- Technology, innovation, and new business ventures in emerging markets
- Third section: practice
- Strategy and operations
- Changing business strategies and operations in emerging markets
- Strategic alliances
- Western business and emerging market business : working together
- Lessons for global business
- What we can learn from the brics and beyond
- Reading list
- Glossary
- Index.