Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Главный автор:	Kotler, Philip
Соавтор:	ebrary, Inc
Другие авторы:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	Hoboken, N.J. : Wiley, 2012.
Предметы:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Online-ссылка:	An electronic book accessible through the World Wide Web; click to view
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