Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Xehetasun bibliografikoak

Egile nagusia:	Kotler, Philip
Erakunde egilea:	ebrary, Inc
Beste egile batzuk:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Hoboken, N.J. : Wiley, 2012.
Gaiak:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!