Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Manylion Llyfryddiaeth

Prif Awdur:	Kotler, Philip
Awdur Corfforaethol:	ebrary, Inc
Awduron Eraill:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	Hoboken, N.J. : Wiley, 2012.
Pynciau:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!