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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Detaylı Bibliyografya
Yazar:	Kotler, Philip
Müşterek Yazar:	ebrary, Inc
Diğer Yazarlar:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Materyal Türü:	Elektronik Ekitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Hoboken, N.J. : Wiley, 2012.
Konular:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Online Erişim:	An electronic book accessible through the World Wide Web; click to view
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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