Значок книги

QR Code (код быстрого отклика)

Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

Полное описание

Сохранить в:

Библиографические подробности
Главный автор:	Kotler, Philip
Соавтор:	ebrary, Inc
Другие авторы:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	Hoboken, N.J. : Wiley, 2012.
Предметы:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Online-ссылка:	An electronic book accessible through the World Wide Web; click to view
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Схожие документы

The referral of a lifetime the networking system that produces bottom-line results-- every day! /
по: Templeton, Timothy L.
Опубликовано: (2003)

Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
по: Jaffe, Joseph, 1970-
Опубликовано: (2007)

Managing the new customer relationship strategies to engage the social customer and build lasting value /
по: Gordon, Ian H.
Опубликовано: (2013)

Managing market relationships methodological and empirical insights /
по: Lindgreen, Adam
Опубликовано: (2008)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
по: Dempster, Craig, и др.
Опубликовано: (2015)

The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
по: Smith, Mari, 1966-
Опубликовано: (2011)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
по: Cundari, Aldo
Опубликовано: (2015)

Responsibility and marketing
Опубликовано: (2002)

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
по: Malhotra, Naresh K., и др.
Опубликовано: (2016)

The rainmaker's toolkit power strategies for finding, keeping, and growing profitable clients /
по: Mills, Harry, 1950-
Опубликовано: (2004)

All you need is a good idea! how to create marketing messages that actually get results /
по: Heyman, Jay H., 1939-
Опубликовано: (2008)

Marketing management /
по: Kotler, Philip
Опубликовано: (2009)

Pathways less travelled to value creation interaction, dialogue and knowledge generation /
Опубликовано: (2004)

Chaotics the business of managing and marketing in the age of turbulence /
по: Kotler, Philip
Опубликовано: (2009)

Marketing management /
по: Kotler, Philip
Опубликовано: (2006)

The digital marketer : ten new skills you must learn to stay relevant and customer-centric /
по: Weber, Larry, и др.
Опубликовано: (2014)

Engagement marketing how small business wins in a socially connected world /
по: Goodman, Gail F., 1960-
Опубликовано: (2012)

Principles of marketing /
по: Kotler, Philip
Опубликовано: (2006)

Principles of marketing /
по: Kotler, Philip
Опубликовано: (1983)

Principles of marketing /
по: Kotler, Philip
Опубликовано: (1991)

Principles of marketing /
по: Kotler, Philip
Опубликовано: (2008)

Principles of marketing /
по: Kotler, Philip
Опубликовано: (2008)

Marketing : an introduction /
по: Kotler, Philip
Опубликовано: (1997)

Principles of marketing /
по: Kotler, Philip
Опубликовано: (1986)

Principles of marketing /
по: Kotler, Philip
Опубликовано: (1996)

Principles of marketing /
по: Kotler, Philip
Опубликовано: (2004)

Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships /
по: Gillin, Paul
Опубликовано: (2011)

Exotic visions in marketing theory and practice
по: Walle, Alf H.
Опубликовано: (2002)

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
по: Halinen, Aino, 1961-
Опубликовано: (1997)

Customer relationship management how to turn a good business into a great one! /
по: Roberts-Phelps, Graham
Опубликовано: (2001)

Marketing 3.0 from products to customers to the human spirit /
по: Kotler, Philip
Опубликовано: (2010)

Brand advocates turning enthusiastic customers into a powerful marketing force /
по: Fuggetta, Rob
Опубликовано: (2012)

Inbound marketing : attract, engage, and delight customers online /
по: Halligan, B. (Brian), и др.
Опубликовано: (2014)

Principles of marketing. /
по: Kotler, Philip
Опубликовано: (1989)

Viral marketing within social networking sites : the creation of an effective viral marketing campaign /
по: Wilde, Sven
Опубликовано: (2014)

Principles of marketing /
по: Kotler, Philip
Опубликовано: (2016)

The co-creation paradigm /
по: Ramaswamy, Venkatram, и др.
Опубликовано: (2014)

Marketing management : analysis, planning, implementation, and control /
по: Kotler, Philip
Опубликовано: (1991)

Marketing management : analysis, planning, implementation, and control /
по: Kotler, Philip
Опубликовано: (1991)

Marketing management : analysis, planning, implementation, and control /
по: Kotler, Philip
Опубликовано: (1972)