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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Opis bibliograficzny
1. autor:	Kotler, Philip
Korporacja:	ebrary, Inc
Kolejni autorzy:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Format:	Elektroniczne E-book
Język:	angielski
Wydane:	Hoboken, N.J. : Wiley, 2012.
Hasła przedmiotowe:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Dostęp online:	An electronic book accessible through the World Wide Web; click to view
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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