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Good works marketing and corporate initiatives that build a better world- and the bottom line /

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conductin...

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Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Kotler, Philip
Údar corparáideach:	ebrary, Inc
Rannpháirtithe:	Hessekiel, David, 1960-, Lee, Nancy, 1945-
Formáid:	Leictreonach Ríomhleabhar
Teanga:	Béarla
Foilsithe / Cruthaithe:	Hoboken, N.J. : Wiley, 2012.
Ábhair:	Marketing > Social aspects. Social responsibility of business. Relationship marketing. Electronic books.
Rochtain ar líne:	An electronic book accessible through the World Wide Web; click to view
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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